Amid the multitude of articles about The Voice, this is one of the only that speaks of how to appeal to the right-of-centre Undecideds - the very ones needed to win the elusive double majority.
Michael Shermer's 10 moral principles - no 8
8. The Defend Others Principle: Stand up to evil people and moral transgressors, and defend the defenseless when they are victimized.
There are people in the world who will commit moral transgressions against us and our fellow group members. Either through the logic of violence and aggression in which perpetrators of evil always feel justified in their acts, or through such conditions as psychopathy, a non-negligible portion of a population will commit selfish or cruel acts. We must stand up against them.